Czasopisma Naukowe w Sieci (CNS)

Młodzi konsumenci wobec nowych mediów — racjonalne zakupy czy fascynacja technologią?

  1. Joanna Wardzała

Abstract

Young consumers and the new media — rational purchases or fascination with technology?

Contemporary consumption gives young people the opportunity to distinguish themselves and choose their own path in life, which is why modern trends spread among them much faster. Teenage consumers have a major impact on the purchasing decisions of their parents, are more willing to watch ads, absorb technical innovations and are open to change. They also oft en play a role of family experts, trainers or equipment testers in the field of “new media.” The data contained in this article are based on focus group research in schools in big cities and in a small town.

Pobierz artykuł

Ten artykuł

Forum Socjologiczne

4, 2013

Strony od 43 do 53

Inne artykuły autorów

Google Scholar

zamknij

Twoj koszyk (produkty: 0)

Brak produktów w koszyku

Twój koszyk Do kasy