Młodzi konsumenci wobec nowych mediów — racjonalne zakupy czy fascynacja technologią?

  1. Joanna Wardzała ORCiD: 0000-0003-4475-3795

Abstract

Young consumers and the new media — rational purchases or fascination with technology?

Contemporary consumption gives young people the opportunity to distinguish themselves and choose their own path in life, which is why modern trends spread among them much faster. Teenage consumers have a major impact on the purchasing decisions of their parents, are more willing to watch ads, absorb technical innovations and are open to change. They also oft en play a role of family experts, trainers or equipment testers in the field of “new media.” The data contained in this article are based on focus group research in schools in big cities and in a small town.

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Forum Socjologiczne

4, 2013

Pages from 43 to 53

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