Design a fitness — nowe trendy

  1. Agnieszka Dejnaka ORCiD: 0000-0001-6222-3187

Abstract

 

Design and fitness: New trends 

 

Nowadays, just attending fitness classes is not enough to feel like a person living in accordance with a healthy and active lifestyle. Fitness is also a design whose role is growing dynamically — mainly due to the fact that consumer needs are changing, and sports companies are outdoing them­selves in promoting new gadgets or sports clothes. 

In order to keep up with the changes in the society, sports must not only follow current chang­es, but also anticipate future trends in consumer behavior. The aim of the presented article is to an­alyze new trends in design in fitness and answer the following questions: 

1. What is the role of design in fitness? 

2. What are the design trends related to fitness, what areas are involved and in what direction will the design develop? 

The article is based on the analysis of design trends related to the arrangement of the space of fitness clubs and the design of fitness clothing. 


 

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Forum Socjologiczne

9, 2018

Pages from 99 to 106

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